There is much about the limited edition Jo Malone Star Magnolia fragrance that will leave you starry-eyed

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The first time I laid eyes on the brand new and limited edition Jo Malone Star Magnolia cologne, I knew it would be a winner. How many perfume bottles do you see that come with a beautiful paper flower ruff, and better yet, in a very visually appealing, instagram-friendly WHITE GRADIENT bottle?

The bottle has a white gradient (vs clear), topped with a white cap (instead of silver as per usual) and with a white label (vs black). The thick, paper flower ruff around the neck of the bottle adds to its visual appeal, and I’m told that it will settle eventually, like a gently blooming flower.

Apt description, for the Jo Malone Star Magnolia fragrance is decidedly floral.

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