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Go here for full text and images: Your say: Are you attracted to limited edition beauty products, like that Estee Lauder ANR golden bottle?
“Limited edition” is a catch-phrase in the beauty world, I’ve come to realise. Dangle this carrot before beauty lovers and before you know it, a whole collection has been snapped up; or queues have formed around the block. Oh yes, apparently this queue thing does happen. Then, some unscrupulous people hawk their finds on ebay, hoping to make a quick buck – Hey, I’ve done it back in the day. Yes, I made a pretty penny but it was too hard to keep up and too much of a hassle, so I no longer sell things online.
It isn’t limited to just beauty though. Last year, Louis Vuitton released an adorable print collection for Christmas, the Evasion collection. I wasn’t too taken by it, but I was curious, and stopped by the LV store to take a look. The one item I was most keen to check out was the mini pochette, but I was told that it was sold out and had been since its launch, where it quite literally flew off the shelves.
Now, LV isn’t exactly like makeup or skincare. It’s not something you can just go “Oh, I’ll take one of that, and that and maybe that, why not?” without melting your credit card in the process. Yet, it sold out very quickly everywhere, because it was a limited edition product (and probably because it was cute).
I most recently came to know that one of my favourite skincare products has now received the limited edition treatment as well! In celebration of the forthcoming Chinese (Lunar) New Year celebrations beginning on 8 February 2016, the Estee Lauder Advanced Night Repair Synchronized Recovery Complex II has been repackaged from its signature brown bottle, to a shiny golden bottle, packaged with a complimentary key chain with a Monkey charm, because it’s the Lunar Year of the Monkey!
It’s probably no secret that I really enjoy using this product, and I have a bottle on stand by in my skincare at all times. I use a lot of products, but this one remains a mainstay simply because it works! And the thing is, I know this is a favourite serum for many people, and one of the bestsellers for Estee Lauder, which is why I was a little surprised and not a little amused at the creativity that came with this newest limited edition offer.
But are you generally attracted to limited edition items or packaging, especially for skincare products?
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