♥ © Copyright of My Women Stuff Original Full Post is found here: Influencers and social responsibility – Influencers are getting a lot of backlash… and some of them deserve it!
We live in interesting times. Times when anyone with a social media account and a decent collection of numbers can proclaim themselves a “social media influencer”. It’s become such a derided word, that the mere mention of the word “influencer” is accompanied by an eye-rolling exercise.
Yet, such “influencers” are now the backbone of digital advertising. They are feted by brands, and paid to endorse products and services. The idea is because people with a following have perceived “influence”, in that they can influence people to buy a product or use a service.
That said, there’s been a bit of a backlash against influencers in recent times whether by critical fans or disgruntled fellow social media participants. But this is not a rant about how fake the industry is because it is.
What prompted this post is when I stumbled upon a post on Instagram a few days ago. And this specific post made me see red.
**Read lots more & Share your thoughts here**
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