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Go here for full text and images: This festive season, The Body Shop celebrates their wildest Christmas with a heart
Did you know that The Body Shop is 40 this year? Now you do! Now, you also know that I’m actually older than The Body Shop. It makes me weep a little inside. Ok, weep A LOT LOL! In celebration of 40 years and also in view of the Yuletide spirit, The Body Shop has come up with quite an interesting gifting strategy this year.
This year, for every Christmas gift set you purchase from The Body Shop, they have pledged to restore 1 square metre of rainforest and contribute to the protection of endangered creatures. In Malaysia, the conservation efforts will be the protection of the Malayan Tiger. This isn’t a one-off effort, as I learned, but one that will go on for 5 years – conservation is an on-going process.
With this worldwide effort (Yep, it’s a wordwide initiative, not just Malaysia) under their Bio-Bridge programme, The Body Shop hopes to rehabilitate and restore 75 million square meters of rainforest and protect them from poaching, exploitation and unsustainable harvesting. I think it’s a great initiative from a brand that is large enough to make a difference, and I applaud their efforts!
Let me also tell you a little about some of the gift sets available, and about this limited edition scent – Vanilla Chai.
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